Charity fundraising: the small prompts that bring big donations Posted on August 16, 2022September 6, 2022 by lauren.terry Many charities have survived the pandemic thanks only to donations left in wills. ‘Nudge’ research led by Professor Sarah Smith has been key to securing £billions for good causes through these gifts.…
Many charities have survived the pandemic thanks only to donations left in wills. ‘Nudge’ research led by Professor Sarah Smith has been key to securing £billions for good causes through these gifts.